NewAmericans
The leading Russian-language media project about immigration, life and success in the US. We talk about the US without sugarcoating — that’s why people trust us.
The voice ofRussian-speaking America
“New Americans” is an honest conversation about immigration, adaptation, money and life in the US. We talk about what others prefer to avoid.
Over 4 years we have built three formats that Russian-speaking America trusts: uncut street interviews — the real voices of real people; blogs on topics every immigrant cares about; and podcasts with guests whose stories and services genuinely change viewers’ lives.
Our audience trusts us — and trusts those we recommend.
An audience in an active phase
People who are dealing with immigration, housing, healthcare and business in the US right now — and are actively searching for answers.
Daily contact with the audience
New content every day — no weekends, no holidays. The audience stays in constant contact with the host, so ads never get lost in silence.
A recommendation, not an ad
Viewers see integrations as advice from someone they have trusted for years.
4 years of growth without ads
760K followers and 355M views — all organic. An audience that came on its own.
In the press
More than 30 outlets from Russia, Ukraine, Belarus, Azerbaijan and international media have covered our guests
Top 3 interviews
Real stories of real people — this is the content that gets views and builds trust in the advertiser.
166,491 viewsDenis Sharonov: the TRUTH about CORRUPTION in Russia
A Russian minister became a truck driver in the US. The truth about corruption
56,612 viewsFormer USCIS officers
Former USCIS officers: how cases are reviewed and how lies get caught
135,172 views18 years in the NYPD
18 years in the NYPD: undercover inside the Russian mafia
650+ interviews in 4 years
“The integration doesn’t look like an ad — it looks like one more ‘random’ street encounter, the kind viewers love.”
650+ interviews over 4 years have built a habit. The audience waits for this format — and watches it with complete trust.
Real statistics
Where we are
Home to our most loyal audience. People stay subscribed for years, watch long videos to the end and trust the host. 355M views over 4 years.
Fast reach and daily contact with the audience. Reels and Stories go out every day. 9M+ views per month.
A young, fast-growing audience. Viral short videos about American life. 8M+ views per month.
Who watches us
Russian speakers in the US, CIS and Europe. Engaged viewers who have followed the channel for years.
When the topic is life in America, the picture changes dramatically.
These aren’t subscribers who watch everything.
These are people who were looking for an answer to their question — and found us.
Ad formats
We work with every advertiser individually and match the format to your goals — from reach to conversions.
We are expanding our reach and now feature speakers not only from the US but from all over the world.
«There are too many stories to limit ourselves to one continent.»
Not one video — a whole ad campaign
Unlike other bloggers, we don’t just publish one long video. From every podcast we cut 10–40 short vertical clips that go out on all platforms every 4–6 days. One integration becomes an ad campaign lasting 2–4 months.
Advertising inside the story
Our interviews feel natural. The integration doesn’t interrupt the content — it becomes part of it. In a podcast, the ad is woven into a live conversation with the guest. In a street interview, it’s built into a format the audience has loved for years. It’s not a placement — it’s a recommendation inside a favorite show.
“Viewers will wonder, but never know for sure whether it’s a sponsored interview or a regular one. That’s our strength.”
Podcast
The speaker’s full story + a conversion segment in the middle. Maximum reach thanks to bonuses.
- ★Full episode on the channel + 10–40 Reels published over 2–3 months
- ★Link to the speaker’s account in every clip + collab where technically possible
- ★Bonus: reposts of the client’s Reels in Ivan’s Stories — warm-up before and after release
Round table
A live stream broadcast to the platforms of two or three speakers.
- ★A topic prepared in advance
- ★Stories announcement before the stream
- ★Traffic exchange
- ★Live expert presentation
- ★Answers to audience questions
Pre-roll / Mid-roll
An ad spot at the start or middle of a video. High reach, quick integration. Ideal for brand awareness.
- ★Spot at the start or middle of the video
- ★Link in the video description
- ★Mention in Instagram Stories
- ★The video stays up forever
Street interview
A “random” encounter on the street — a format the audience is used to. Maximum authenticity and trust. ~30 minutes of filming in South Florida.
- ★2–3 short videos (up to 3 min) on YouTube, Instagram, TikTok
- ★Published every 7–10 days to keep interest up
- ★Videos stay up forever, never deleted
- ★Link to the speaker’s account in every clip + collab where technically possible
Custom terms for long-term partnerships — we’ll discuss them on first contact.
Reels clips go out on every New Americans platform
Each short clip is published simultaneously across all our social networks — your ad reaches the maximum audience at no extra cost.
If you have an interesting story you want to tell the world, we’re open to collaboration. Good stories aren’t sold — they’re told.
Suggest a storyIn collaboration with Ilya Lantsman
Ready towork together?
Write to us — we’ll reply within 24 hours and find the best format for your goals