Oakland, California

 

No sketchy factories. 100% U.S. manufactured. Highest quality material possible. These aren’t things that most clothing companies can add to their mission statement. Eight + Sand, an online clothing store that Noushie recently opened, takes pride in the fact that they can. In fact, most fabric sellers tell them that their production ethics are too good. The factory they use is a well lit and well-vented facility down the road. They know the workers and talk shop with them. The fabric they purchase is sometimes too expensive to use immediately. Taking time to use any material, as they have learned, is not something the clothing industry does.

Noushie’s most important principle is that things should be made to last. Just as she meticulously chooses what fabric should be used for her clothing, she carefully chooses what to love. And thus, she can invest more time into work she is passionate about, the family she’s created, and the community around her. Of all the people we met for this project, Noushie lives the closest to us—only four blocks away actually. We already have plans to hang out again soon.

Another important principle for her is that every female’s body is different. She realized quickly after starting her business that the clothing industry has done little to craft clothing items to fit every woman. Learning this Noushie decided to start from scratch by creating her own formula. It required a lot of thought and work, but the result is clothing that doesn’t bunch or twist. Add that to the high quality and the product you get is something you’ll never have to stop wearing.

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